Snapchat Isn’t Cyrillic — How to Be a Gen X Executive in the Digital Era

Today, the Gen X executive in the digital era faces a lot of challenges, many of which were literally unimaginable when they entered the workforce in the early 1990s. The pressure to manage the ever-expanding suite of social media platforms can itself be overwhelming. But, as daunting as it is, I reassure many who I coach by offering the following perspective. In 1991, I went to Budapest to teach MBA students, senior managers and executive leaders at the first Western business school in what was then Eastern Europe. I worked with leaders from many different countries. The Cold