The Bottom Line on Loftier Goals: It Might Be Gen X who make CSR relevant

As we discussed in an earlier post on Millennial recruiting, 85% of Millennials in the US said they wanted their company to provide CSR opportunities for them, and 64% said they will not work for a company that doesn’t, according to this study. Companies are quickly shifting how they invest in CSR as a necessary part of business. That’s driven by Millennial prioritisation of employee and consumer decision-making. But it might be Gen X who make CSR relevant to the business model, financially, and not just ideologically. They have the track record, and moment-in-time advantages

Snapchat Isn’t Cyrillic — How to Be a Gen X Executive in the Digital Era

Today, the Gen X executive in the digital era faces a lot of challenges, many of which were literally unimaginable when they entered the workforce in the early 1990s. The pressure to manage the ever-expanding suite of social media platforms can itself be overwhelming. But, as daunting as it is, I reassure many who I coach by offering the following perspective. In 1991, I went to Budapest to teach MBA students, senior managers and executive leaders at the first Western business school in what was then Eastern Europe. I worked with leaders from many different countries. The Cold