X Marks the Spot: Why You Need to Recruit and Retain Gen X

Generation X has always had a PR problem. Hint number one is having no name – the “X” symbolises the marker historically used in lieu of a signature by those who can’t read or write. Given that Generation X is the most educated cohort in America, someone probably should have put up a bit of a fight.

But Xers, also known as the “slacker” generation, were thought to have no real cause, no strong belief system or other unifying identity. And so, like someone who can’t sign their name, their presence has been noted in only the most limited ways.

Recruiting Responsibly: How Tech Companies Are Using CSR to Increase Gender Diversity

Often when we talk about tech companies, we envision cool, fun places — foosball tables, standing desks, and canteens stocked with fair trade coffee. The stereotype of Silicon Valley might be young, irreverent and international . . . but it’s also very male. Maybe that’s because only 19% of computer science graduates in the U.S. are women.

In an effort to increase female employment, some tech companies are using CSR to increase gender diversity. This might not be an obvious solution. What is the relationship between corporate social responsibility and hiring more women?